Apple’s iPhone arguably led the pack for the last smartphone
generation, but with Samsung taking some of Cupertino’s momentum away in recent
months, leadership isn’t so defined this year. In many ways, we’re back to
where we were before the iPhone, when Palm, RIM and Microsoft fought for
leadership of the market, before Apple and
Google stormed in to split it up. I think we are ready for another clear
leader. But this will take a company with vision and the willingness to step
away from the pack.
There are three features I think will define the next-generation
phone.
One phone, two personalities, iron-clad walls between
A lot of folks carry two phones today, and they long to return to
a time when they had to carry just one. They need a single phone that can
contain two numbers and have a completely separate personal and business personalities they can switch between,
with one interface, and security to keep each side separate. In other words,
your boss shouldn’t be able to pry into what you’re doing on your time, and
apps you install on your own shouldn’t be able to violate company security
policies.
Whether this means the phone will need two SIMs, or a virtual SIM
that has two personalities, is still unclear. But it’s clear the market wants a
single phone that can handle two roles, and that phone hasn’t arrived yet.
Cheap international roaming
A huge number of smartphone users travel outside of the country,
but they either have to suffer through massive roaming charges, or bring a
separate phone with a native SIM to make inexpensive calls from inside the
country. Roaming on the phone can cost upwards of $9 a minute, with a megabyte
of data costing even more. Rates like that can make talking or downloading one
of the biggest expenses of a vacation or business trip.
The next-generation phone will have the ability to dynamically
load the equivalent of a local SIM and incur charges at local rates, either
billed or prepaid, to keep the costs down and make traveling with one phone and
all of your features affordable.
Virtual PBX
A PBX, or Private Branch Exchange, is what companies have used for
years to connect employees, but they are mostly on their last legs or
completely obsolete. Companies are paying for multiple lines and multiple
numbers, and often have to use “follow me” services to first ring the employee
office phone and then route it to their cell phone, even though a call to the
cell phone would be more certain because the employee carries it.
Being able to link a smartphone with full forwarding and response
capability to a virtual or physical VoIP PBX is not only possible, it is a
feature in shipping VoIP PBXs… but it isn’t yet elegantly integrated into the
smartphone experience. I think the next generation smartphone will have this
capability.
Hardware advancements
Along with everything above, the next-generation smartphone will
sport some hardware advancements we’ve seen before that never quite went
mainstream. For instance, wireless charging is a given, since the biggest
complaint with current-generation phones is lousy battery life. Better security
would be number two, since passwords are inadequate and the information on a
phone can be used to gain access to secure company resources and steal
information. More balanced cameras with anti-shake technology and better lenses
should also eliminate the difference between that point-and-shoot camera you are
always leaving at home and your
smartphone.

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